principles as the foundation of guerrilla marketing:
- Guerrilla Marketing is specifically geared for the small business and entrepreneur.
- It should be based on human psychology rather than experience, judgment, and guesswork.
- Instead of money, the primary investments of marketing should be time, energy, and imagination.
- The primary statistic to measure your business is the amount of profits, not sales.
- The marketer should also concentrate on how many new relationships are made each month.
- Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
- Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
- Forget about the competition and concentrate more on cooperating with other businesses.
- Guerrilla Marketers should use a combination of marketing methods for a campaign.
- Use current technology as a tool to build your business.
- Messages are aimed at individuals or small groups, the smaller the better.
- Focuses on gaining the consent of the individual to send them more information rather than trying to make the sale.
