blue ocean strategy

"creating new market space rather than competing in an existing industry"
- blue ocean strategy

5 Simple, Low-Cost, No-Cost Marketing Strategies

1. Step Out of Your Comfort Zone & Network More Often

Develop your networking skills by stepping out of your comfort zone and by attending events where you don't know a soul. The first step in reaping big rewards with your networking is to enjoy the process of meeting new people and taking the time to get to know them first.
Get Out - Be a Joiner and Get Involved!

2. Build Strongly Connected Business Alliances

Build a strong network that supports your business success. This will develop magnified marketing and tons of referrals from your best customers.

Promote and market your business alliances. Don't ever lose the contact! Keep them in mind when referring business. Talk about them and their business in the community. Support them in any way that you can.

Seek out more joint venture opportunities with your alliances. Ask, “How can I help you become more successful and how can we work together to achieve our goals?” You'll note that people pay attention when you ask this question and focus on them first before promoting YOU and what your do.

3. Promote Your Business with Public Speaking

Being asked to speak about your expertise at a business-networking meeting is a great way to promote what you do.

Public speaking is a powerful marketing tool that costs nothing but your time—especially if you are featured as the expert in your topic.

Your success depends upon communication. How well you communicate can determine whether your business quickly grows into an industry leader or joins thousands of other businesses caught up in mediocrity.

Toastmasters networking clubs offer you the tools that will enable you to become an effective communicator and leader all at a very low cost. Toastmasters International is a non-profit organization that was established 1924 to help people speak more effectively.

4. Ask For Referrals and Testimonials

There are two easy steps to creating glowing testimonials. The first is to simply be aware.

We all love compliments. Next time you receive one don't just say thank you. Look the person complimenting you straight in the eye and say, “I appreciate your noticing, that's so nice.

A great testimonial like that could be so helpful to my business.

Would you mind writing it down for me on your letterhead? Thank you!”

The second step is to use these testimonials to promote your business and make new prospects into clients.

Testimonials are one of the easiest, most effective, and lowest cost promotion tools. Although testimonials many be as good as money in the bank, referrals are money in the bank. Once you've honed you referral approach, I can almost guarantee your bank balance will blossom.

A referral is simply one happy client or customer telling another. It is word of mouth praise.

5. Promote Your Expertise to the Media

Become the Media's Expert of Choice.

Create a top-25 list of media contacts and stay in touch with them on a regular basis by sending press releases, photos and stories from business promotions, exciting news about your business, etc.

Add a strong “hook” that ties your story into a current news story or add benefits that promote the community in some way.

Keep improving your innovative marketing skills and enjoy reaping the benefits of attracting more customers like crazy!

3 teras etika kerja

1. 'ubudiyyah : pengabdian kepada Allah SWT, iaitu semua perkara atau pelaksanaan tugasan adalah berorientasikan kepada Allah SWT semata-mata. Justeru, selari dengan garisan syariah yang membawa kepada pengiktirafan perbuatan tersebut kepada ibadah.

2. mas'uliyyah : rasa sanggup menanggung amanah kerja untuk menyempurnakannya pada tahap 100%, di samping sanggup menjawab segala persoalan yang ditimbulkan sama ada oleh orang bawahan, rakan sekerja, & pihak pengurusan atasan.

3. itqan : penunaian sesuatu kerja itu dengan bersungguh-sungguh, iaitu tidak bekerja secara sambil lewa. mengambil serius kepada setiap tugasan, walaupun sekecil-kecil membuah sampah ke dalam tong sampah.