principles as the foundation of guerrilla marketing:

. Monday, March 22
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principles as the foundation of guerrilla marketing:

  • Guerrilla Marketing is specifically geared for the small business and entrepreneur.
  • It should be based on human psychology rather than experience, judgment, and guesswork.
  • Instead of money, the primary investments of marketing should be time, energy, and imagination.
  • The primary statistic to measure your business is the amount of profits, not sales.
  • The marketer should also concentrate on how many new relationships are made each month.
  • Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
  • Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
  • Forget about the competition and concentrate more on cooperating with other businesses.
  • Guerrilla Marketers should use a combination of marketing methods for a campaign.
  • Use current technology as a tool to build your business.
  • Messages are aimed at individuals or small groups, the smaller the better.
  • Focuses on gaining the consent of the individual to send them more information rather than trying to make the sale.
(source : http://en.wikipedia.org/wiki/Guerrilla_marketing)